“Dealers needed a flexible, easy-to-use tool that accommodated their own sales process, yet also streamlined being able to structure attractive deals quickly for customers. Still, it takes savvy product designers and software developers to translate reams of customer input into an effective product. We believe we’ve hit a sweet spot for dealers,” said Tom Schwartz, director of corporate communications for Reynolds and Reynolds.
DealerTrack, who won their first award last year, captured the Platinum Award with a 98 for their SalesMaker program. Just two-tenths of a point separated them from the Gold Award winner, ADP, immediately followed by 4th place winner Promax, a product of Dealer Marketing Services, Inc. (the only provider in this category to be listed all four years).