Your Daily Operations Magazine
Search Close Menu

Dealer Ops

Dealers' Choice Award Winners: New Vehicle Internet Lead Provider

 

  

 The Winners... New Vehicle Internet Lead Provider


Advertising - Direct Mail    

2008
Award

2007
Award

Cars.com    Diamond     N/R
AutoTrader.com Platinum Gold     
Autobytel Gold  4th 


Dissatisfaction among the dealers was most evident in this category, where there was almost a 20% drop in scores. It seemed that no new vehicle Internet lead provider was exempt from the dealers’ wrath, with only one category group having a lower group average. However, when the dust settled from the heavy voting, a new category leader emerged as cars.com claimed the Diamond Award.

“Cars.com has always taken the high road when it comes to lead generation – playing by transparent rules that ensure the highest possible quality for our dealers,” said Alex Vetter, senior vice president of sales for cars.com.

The Platinum Award winner, AutoTrader.com, is the only award winner to receive an award in this category all four years. Autobytel moved up in the rankings this year to earn the Gold Award, while CarsDirect also finished at about the category average to be named 4th.

Click here for Complete Results of the 2008 Dealers' Choice Awards.

0 Comments

News

KAR Names Kelly President

KAR Names Kelly President

Peter Kelly has been promoted to the newly created role of president at KAR Auction Services, the company he joined through the 2011 acquisition of OPENLANE.

Dealer Job Finder

See more

News

VAS Partners With Alpha Warranty

Vehicle Administrative Services will offer roadside and ancillary solutions to Alpha Warranty Services under the terms of a new strategic partnership.