Dealerskins Announces Psychic Sales: Auto Dealer Web Tool Enriches Internet Leads with Complete Prospect Shopping Habit Information

NASHVILLE, TN – Today, Dealerskins,  a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced the release of Psychic Sales, a sophisticated online customer visibility system that adds depth to web site leads. When a customer submits a lead through an auto dealer’s website, Psychic Sales provides a complete snapshot of that customer and helps to significantly increase the closing ratio. Psychic Sales provides detailed information that includes the customer’s first and last site visits, total number of visits, length of time spent on site, pages visited and vehicles viewed. Psychic Sales will be unveiled at the 2008 NADA Conference and Exposition in San Francisco, CA, February 9-12 at booth #5555N.

 “Psychic Sales enriches leads and provides more insight into our customers to help qualify them and give a better indication of the degree the shopper is really in-the-market. It personalizes the lead and helps build rapport – it’s like providing a dealer with his own personal web site lead scoring system,” commented Michael Shaw, internet director with the Mike Shaw Auto Group which includes Fernandez Honda.

With Psychic Sales, dealers are able to view detailed information about users who submit a lead. The tool interprets and presents the details of the user’s visit in a practical and usable way.  Once the user submits a lead, Psychic Sales allows the dealer to see information about exactly what the user viewed.  This information gives dealers a more robust understanding of what the user is looking for. 

For example, a customer may view a new Honda Accord four times, a Honda Pilot four times and a used Camry three times, but only submit a lead on the Accord.  Psychic Sales arms the sales person with more than just one option when working with the customer. They know there is also a strong interest in the Honda Pilot or a lower priced used vehicle option.  A traditional lead would just list the customer name, contact information and the one vehicle they expressed interest in.

“Psychic Sales adds richer detail to the lead and provides a lot more sales traction. It allows the dealer to see exactly what the customer saw while viewing the online inventory. The probability of closing the sale is significantly increased as the dealer has the information and knows which sales options will work with that particular customer,” commented Amanda Tossberg, Dealerskins marketing director.

Visit booth #5555N for more information.

About Dealerskins
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins websites have won numerous awards for excellence.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million.