In general, dealers did not reflect high levels of satisfaction, as represented by the fact that the average score of the category (85.1) was one of the lowest in the DCA. However, one training company rose high above the crowd. The Diamond Award winner, Kain Automotive, scored a 115.6 to run away with the category.
When asked how they could lead the pack, David Kain, president of Kain Automotive said, “We have spent the last five years working on a curriculum that not only teaches our clients how to effectively market online and process leads but how to truly operate a complete Internet Dealership… that fuels sales and a solid return on investment.”
Dealer Synergy, a company on the cutting edge of technology for years and does much more than training, rose to claim the Platinum Award.
The Gold Award goes to the team at Reynolds and Reynolds who, by working with their massive network of dealers, can uncover many obstacles that Internet departments face and offer solutions
J.D. Power’s latest sales satisfaction ratings put Porsche and Mini at the top of the luxury and mass-market rankings and find car buyers prefer to communicate by text message.