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Dealer Ops Launches Chrysler Canada’s Web Solutions for Five Star Retailers Nearly 300 Dealership Websites Go Live from Concept to Launch in Record Time

Burlington, VT  –, the leading provider of online marketing solutions for the automotive industry, today announced that it has successfully launched its V8 OEM SmartSites™ web solutions for Chrysler Canada Inc.’s Five Star Retailers. was recently chosen to be the exclusive provider for Chrysler Canada’s new marketing program for nearly 300 of its premier dealers. In just a few short months, about one third of the time it traditionally takes to launch, delivered a flexible and scalable solution encompassing high performance web sites, search engine marketing, lead generation maximization and comprehensive reporting and metrics.

“ was selected for the reliability of its network, the quality of its product and service, proven experience in the marketplace and a commitment to launch within a timeframe of a few short months,” said Pearl Davies, senior manager of National Advertising/Direct Marketing with Chrysler Canada Inc. “We and our dealers are pleased at how smooth the entire transition process was.”

“The V8 OEM SmartSites™ incorporate a unique technology that allows us to provide an extremely flexible and customizable solution for both decision makers at the corporate level and dealers at an individual level,” said Rick Gibbs, CTO of “Our platform is also extremely scalable so we were able to respond to Chrysler Canada’s requirements as easily as we are to those of an individual dealer or dealer group, which we have been doing on a daily basis for more than ten years.”’s V8 OEM SmartSites™ is the industry’s most powerful manufacturer website platform on the market today. designs and builds web sites for maximum customer interaction and performance, delivering the highest visitor-to-lead conversion rate.

Other features include:
Extreme Flexibility: The V8 OEM SmartSites™ ControlCenter is an easy to use interface that provides both dealers and executives at the corporate level with unprecedented control over their online marketing and advertising campaigns. Dealers can login and make changes to their web site design or incorporate individual specials on the fly. OEM executives can push a manufacturer special or specific content to every dealer site in an instant, thanks to pre-determined “real estate” always available on dealer sites regardless of the dealers’ choice of design. Specifications can also be modified for individual dealers, dealer groups or the entire dealer body.

Advanced Reporting: The V8 OEM SmartSites™ ControlCenter provides clear and specific reporting to both dealers and corporate decision makers in just a few simple clicks, allowing them to see important trends in online advertising effectiveness and providing a solid basis for website strategy. Campaign results can be viewed and analyzed instantly, then adjusted accordingly on the fly. Easy to use reporting tools allow marketing performance to be rolled up or down on an individual, regional or national level.

Always Live Training Modules: conducts online training modules for dealers on an hourly basis, so dealership employees can login whenever it’s convenient for them, increasing overall participation and performance.  Training modules go beyond simply explaining how the application works by incorporating best practices to help put everything in context for the dealer, thereby making it a more useful and valuable experience.

Speed of Execution: believes in management superiority and starts the process with a detailed project outline and timeline. Once the contract is signed everything is in place for to take over and get everything in place immediately. OEMs and dealers need no longer suffer the headaches traditionally associated with this process. also has a highly expert On Demand QA team that can be ramped up to as many as 40 people as needed, ensuring the fastest launch with the fewest errors possible.

Fastest, Most Reliable Network: has partnered with Akamai, the world-renowned global network of thousands of servers. It enables the delivery of extraordinary speed, reliability, and a response time that is unmatched in the automotive website market space.

Founded in Burlington, VT in 1997, is the industry leader of online marketing solutions for the automotive industry. offers the only fully-integrated, Web-based, closed-loop marketing platform that measures the effectiveness of every marketing program, while tracking responses and respondents, from exposure to closure. The platform includes NADA award-winning automotive dealer websites, user-friendly lead management tools, the most proven local search engine advertising solutions available, and unparalleled metrics and Web analytics. is the only company to truly revolutionize the online marketing and sales effectiveness for auto dealers with an unmatched level of speed, precision and ease-of-use.

About Chrysler Canada
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Its product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger. Chrysler is a unit of Cerberus Capital Management. 


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