Burlington, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced that it has successfully launched its V8 OEM SmartSites™ web solutions for Chrysler Canada Inc.’s Five Star Retailers. Dealer.com was recently chosen to be the exclusive provider for Chrysler Canada’s new marketing program for nearly 300 of its premier dealers. In just a few short months, about one third of the time it traditionally takes to launch, Dealer.com delivered a flexible and scalable solution encompassing high performance web sites, search engine marketing, lead generation maximization and comprehensive reporting and metrics.
“Dealer.com was selected for the reliability of its network, the quality of its product and service, proven experience in the marketplace and a commitment to launch within a timeframe of a few short months,” said Pearl Davies, senior manager of National Advertising/Direct Marketing with Chrysler Canada Inc. “We and our dealers are pleased at how smooth the entire transition process was.”
“The V8 OEM SmartSites™ incorporate a unique technology that allows us to provide an extremely flexible and customizable solution for both decision makers at the corporate level and dealers at an individual level,” said Rick Gibbs, CTO of Dealer.com. “Our platform is also extremely scalable so we were able to respond to Chrysler Canada’s requirements as easily as we are to those of an individual dealer or dealer group, which we have been doing on a daily basis for more than ten years.”
Dealer.com’s V8 OEM SmartSites™ is the industry’s most powerful manufacturer website platform on the market today. Dealer.com designs and builds web sites for maximum customer interaction and performance, delivering the highest visitor-to-lead conversion rate.
Other features include:
Advanced Reporting: The V8 OEM SmartSites™ ControlCenter provides clear and specific reporting to both dealers and corporate decision makers in just a few simple clicks, allowing them to see important trends in online advertising effectiveness and providing a solid basis for website strategy. Campaign results can be viewed and analyzed instantly, then adjusted accordingly on the fly. Easy to use reporting tools allow marketing performance to be rolled up or down on an individual, regional or national level.
Always Live Training Modules: Dealer.com conducts online training modules for dealers on an hourly basis, so dealership employees can login whenever it’s convenient for them, increasing overall participation and performance. Training modules go beyond simply explaining how the application works by incorporating best practices to help put everything in context for the dealer, thereby making it a more useful and valuable experience.
Speed of Execution: Dealer.com believes in management superiority and starts the process with a detailed project outline and timeline. Once the contract is signed everything is in place for Dealer.com to take over and get everything in place immediately. OEMs and dealers need no longer suffer the headaches traditionally associated with this process. Dealer.com also has a highly expert On Demand QA team that can be ramped up to as many as 40 people as needed, ensuring the fastest launch with the fewest errors possible.
Fastest, Most Reliable Network: Dealer.com has partnered with Akamai, the world-renowned global network of thousands of servers. It enables the delivery of extraordinary speed, reliability, and a response time that is unmatched in the automotive website market space.
Auto retail veteran and F&I products expert Paul McCarthy has joined AUL Corp. as vice president of national sales.