eReport Card from AutoUpLinkUSA Illuminates eMarketing Metrics Resulting in Higher Quality Leads and Conversion Rates

MINNEAPOLIS, MN  – When using the new eReport Card from AutoUpLinkUSA, managers of auto dealership Internet sales departments will turn online inventory faster and maintain better grosses.

Managing online inventory so it maximizes leads and traffic to the dealership’s web site can be a big job, a time-consuming task that without eReport Card can challenge a dealership’s ability to keep its online vehicle listings fresh, market sensitive and intriguing.

eReport Card, as the name implies, gives dealership e-commerce managers a real-time summary of their online listings’ performance so adjustments for improving results can be made quickly, if necessary.

Ray Fenster, e-commerce director for the nine-franchise Lindsay Automotive Group, has been using AutoUpLinkUSA’s eReport Card for two months.  “We have online at any one time a couple thousand vehicles, which without eReport Card would take me an entire day to access, assess and then compile a report about for management,” he says. “Now it’s done in less than 30 minutes and I have very accurate insight into my listings and what processes need to be improved so consumers’ eyeballs land on our vehicles more often.”

Some key metrics identified and measured by eReport Card include vehicle images, vehicle comments, vehicle pricing, vehicles with steaming video, inventory serviced by an AutoUpLinkUSA field agent, and vehicles by days in inventory. Each metric can be broken out into individual reports. eReport Card is accessed by AutoUpLinkUSA dealership customers from their AutoUpLinkUSA Profit Center web dashboard.

Understanding the nuances of these metrics is critical to understanding how well the dealership’s online inventory listings are performing.

“These reports help us keep our inventory in front of customers by ensuring that each listing is complete and comprehensive,” Fenster adds. “They tell us whether our cars are listed with reserve, Internet and list prices -- and when vehicles have the right prices on them customers are more likely to give us a call or submit a lead.

“We also can quickly tell whether each listing features custom contents, which customers like to see and motivates them more to contact us,” he says. “And because these reports are in real time, eReport Card helps us gauge our inventory aging fast to make sure we have the right balance of inventory online.”

About AutoUpLinkUSA is a leading inventory data and vehicle image acquisition, management and online publishing company. It is in business to help car dealerships market and sell more vehicles online. The company’s superior products, in-dealership service and product concern resolution help more than 1,400 AutoUpLinkUSA dealership customers drive more revenue from their inventory. The company’s attractive window sticker and compliant Buyers Guides services help dealers present attractive, accurate information about every used vehicle on the dealer’s lot, as well.