CarsDirect Celebrates 10 Years of Selling Cars Online
A decade and millions of customers later, company’s top priorities are still pricing transparency and customer serviceLOS ANGELES (May 18, 2009) – CarsDirect, a leading online automotive shopping service and research portal, this week celebrates its tenth year in operation. Launched in May of 1999, CarsDirect pioneered the concept of online car buying and has grown to become American consumers’ first choice for online vehicle purchases.
CarsDirect changed the online auto industry by being the first company to sell vehicles online directly to consumers at an up-front, guaranteed price. (At the time, all other competitors referred Internet shoppers to a dealer to complete the transaction.) Ten years later, consumers can still visit CarsDirect, access guaranteed CarsDirect pricing information free of charge and either purchase a vehicle online or be referred to one of CarsDirect’s dealer partners.
Among the highlights from ten years in the business:
“Ten years as a successful online business is a rare milestone, and one that we’re extremely proud of,” said Ken Potter, vice president and general manager of automotive sales and industry relations at CarsDirect. “Our top priority is our customers. We’ve put a lot of resources into upholding our commitment to superior customer service, up-front pricing, and ease of use – and we hope to continue doing so for decades to come.”
CarsDirect (www.carsdirect.com) is a leading online automotive shopping service and research portal, providing new and used automobiles and related products and services, such as loan and lease financing. CarsDirect is a division of Los Angeles-based Internet Brands (www.internetbrands.com), a leading operator of consumer community and e-commerce websites.
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