SAN FRANCISCO -- izmocars (www.izmocars.com), a leading Internet business solutions provider for the auto retailing industry, today released the web version of its highly successful dealership accessories solution, AddOnAuto (AOA), which is currently driving over 500% gains in accessory revenue-per-vehicle-sold for dealerships. The web version of AOA enables dealerships to seamlessly plug AOA's robust accessories visualization and configurator technology into an accessories online e-commerce engine directly on their existing websites.

"We know that being able to fully visualize a desired vehicle, just the way they want it, increases consumers’ propensity to buy,” said Tej Soni, president of izmocars. “With the new AOA-Web, prospective car-buyers visit their local dealership website to ‘add-on’ accessories until they’ve built the car of their dreams, increasing their likelihood to purchase at that dealership, while current car owners can ‘add-on’ accessories and directly order from the dealership – all without the traditional accessories stocking headaches.”

Currently, dealerships are capturing only about 10 – 17% (1) of the $32 billion auto accessories market (2). izmocars developed AOA's in-dealership accessories solution specifically to help dealerships realize more accessories sales and, importantly, more profits -- and the results have been dramatic. Recent numbers demonstrate that the average dealer using AOA is generating $500-$1,500 in extra revenue, per vehicle - representing a much-needed new revenue stream of $1 million a year. AOA-Web was created to further extend this accessories sales advantage to the dealership website.

"We attribute the success of our industry-leading accessories division to AOA. We could not be happier with the AOA product," said Mike O'Neil, Accessories Manager of Falmouth Toyota. "Now that AOA has launched its web version with a completely new and improved interface we are even more excited that our customers will be able to enjoy the same level of fun in accessory shopping online as they do in the showroom."

Izmocars AOA-Web Features
Izmocars AOA-Web solution is a turn-key solution with a state-of-the-art e-commerce engine that makes it simple for car buyers and owners to shop for and purchase accessories at the dealership site. It provides log-in accounts so consumers can save their 'accessorized' vehicle before visiting the dealership, as well shopping cart/credit card functionality, order handling and administration, and automatic email order confirmations.

In addition to AOA's proprietary configurator and high-resolution, interactive images of all available auto accessories, AOA-Web enables the dealership to develop an image catalog of virtual inventory specific to their dealership site, as well as the ability to modify pricing on the fly. Comprehensive sales and parts reporting, as well as large group reports and enterprise level controls, are also included.

About AOA In-dealership Accessories Solution
izmocars' AddOnAuto (AOA) in-store accessory solution provides a seamless consumer experience by integrating accessories shopping and financing with the car purchase, while making it very easy for dealers to get into accessories sales, by eliminating the need to carry physical inventory or contract with 3rd-party resellers and installers.

AOA's visual configurator offers customers high-resolution, interactive images of all available auto accessories, which AOA appends to the image of the vehicle they are purchasing from the dealer. Buyers can then "add on" the purchase of the accessory to their new car purchase. AOA automatically coordinates the purchase, financing, and installation processes across the dealership. AOA gives dealers access to a virtual inventory system of thousands of accessories, eliminating the need to hold a physical inventory. AOA connects dealers directly to a large and constantly updated vendor database, giving them sales power without the expense.

(1) U.S. new-vehicle dealers sell 10% of all performance parts/accessories and 17% of appearance-related accessories. (SEMA data cited AOL Autos, 2.2010)
(2) SEMA data, 2009

About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry.

Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

11/01/10