ADP Dealer Services’ Cobalt Releases ADP PowerSEO

Hoffman Estates, IL --  Cobalt / ADP Digital Marketing, a business unit of ADP Dealer Services today announced, as part of its suite of power products, the immediate availability of its PowerSEO service and tiered enhanced reporting for Cobalt customers. This major enhancement was guided by extensive input from dealers who have been looking for an expanded SEO website solution with quick access to SEO performance reporting. This is a turnkey solution that includes access to trained SEO Specialists who will ensure that each automotive website is optimized to support the goals and objectives of the dealership.

With PowerSEO, dealers can take advantage of the following services:

·         Ongoing monitoring and optimization of the website with an emphasis on business goal alignment

·         Setup, ongoing content management and optimization of dealer’s business listings on Google Places, Yahoo! Local, and Bing Local

·         Synchronization of dealer business information on online directories

·         An assigned SEO Specialist who develops and executes the dealer’s SEO strategy

Cobalt conducted an initial pilot and saw significant improvement in both keyword ranking and organic traffic. Keywords that were previously ranked a few pages deep now appear in the top listings of the search engine results page. Pilot users of PowerSEO have already seen positive results.

Chap Morris, Dealer Principal at Wm L. Morris Chevrolet in Fillmore, California, was a pilot customer.  Chap states, “As a result of Cobalt’s PowerSEO, I saw a significant upswing in our organic website traffic to all our profit centers.  We were getting high-quality leads, and increased phone calls … and they were serious car buyers.  And the SEO report in Dealer Command Center focuses on the right metrics and it’s easy to read and understand.  This is a great SEO website solution that’s helping us meet our business goals.”

Jim Bell, Community Editor at Driving Sales and Internet Performance and Marketing Director at Don Ayres Honda, reviewed Cobalt’s PowerSEO and said “… the thing that I liked is that it takes a lot of work off of the dealer’s hands and they can focus on what we do best, and that is sell cars”.

“With PowerSEO, dealers can expect an increase in overall organic search traffic to their website, more prospects to all their profit centers, increased visibility through top business listings and crucial business insight from the industry’s most actionable SEO report,” said Ellen Jones, Product Marketing Manager for Search Engine Optimization, Cobalt / ADP Digital Marketing.

“With PowerSEO, dealers will now be able to expand their SEO strategy to include all the pages and profit centers of their website. For the more sophisticated dealer and dealer groups, this is a huge benefit,” said Paul Nagy, VP of Core Solutions, Cobalt / ADP Digital Marketing. “In addition to driving prospects directly to content that is most relevant to them, PowerSEO can drive more leads directly to all their profit centers.”

About Cobalt / ADP Digital Marketing
Cobalt / ADP Digital Marketing is North America's leading provider of digital marketing solutions to the automotive industry. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States as well as automotive dealers in Canada and Mexico. Cobalt's digital marketing services are endorsed by two-thirds of major North American automotive manufacturers. Cobalt / ADP Digital Marketing is a business unit of ADP Dealer Services.  For more information about Cobalt / ADP Digital Marketing visit www.cobalt.com.

About ADP
Automatic Data Processing, Inc. (Nasdaq:ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy equipment, and agricultural vehicle dealers throughout the world.   For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at www.ADP.com.

10/06/11