HUNTINGTON BEACH, Calif. — Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.
Nearly 70 percent have been shared, resulting in close to two million customer impressions, according to the viral marketing company. Vboost has also acquired more 3,500 Vboost application users in slightly more than three years.
Vboost makes sharable content consisting of photos and videos taken when a vehicle is purchased from dealer. The customer can then choose to use the photos and/or videos to share online with their friends and family creating viral marketing content for dealers.
The videos can be shared on Twitter, Facebook, Instagram, YouTube and other social platforms, as well as emailed and texted to friends and family. Vboost then monitors and quantifies results from each viral marketing campaign and reports back to their dealers.
Some dealers have seen customer share rates over 70 percent, with more than 1,000 video views every month, according to Vboost.
“A message coming from a friend is more likely to be viewed and with the friend in the video, the impression left has much more impact than traditional marketing,” said Paul Moran, Vboost president and CEO. “It leverages the customer’s social network to promote car dealers.”
Customers can also connect directly to their sales rep and dealership sites to post public reviews and book their first service appointment from the Vboost landing page. Dealer personnel can walk a customer through posting an online public review from the Vboost platform on a customer’s cell phone.
For more information on Vboost, click here.
Originally posted on F&I and Showroom