NORCROSS, Ga. — Motor Trend Certified Vehicles has announced that First Acura has become the exclusive Motor Trend-certified dealer in Seekonk, Mass.
Motor Trend certified dealers are selected and appointed based on their focus on quality and a positive customer experience, officials said. They must have a history of excellent customer reviews and outstanding service.
Motor Trend certification allows First Acura to offer Motor Trend certified pre-owned vehicles and certified service from their service department, on an exclusive basis in their designated territory.
“We are ecstatic to add First Acura to the Motor Trend Certified Vehicles program,” said Eric Prins, national business development manager for Motor Trend Certified Vehicles. “First Acura delivers service which is unparalleled in its Massachusetts community. Dealerships that really hone in on providing a better shopping, buying, and ownership experience for their customers are the heart of the Motor Trend certified program.
“With Motor Trend-certified vehicles on its lot, and a Motor Trend-certified service department, First Acura can now improve its customer relationships and put forth unrivaled pre-owned vehicle quality.”
Consumer demand for certified pre-owned vehicles has continued to rise sharply since 2009 and climbed more than 27% year-over-year for 2014. As a Motor Trend certified dealer, First Acura is now able to not only certify Acura vehicles on its pre-owned lot, but also benefit from strong consumer demand for certified vehicles by offering Motor Trend certification on all of its other makes and models.
First Acura began offering Motor Trend-certified vehicles on April 17.
Originally posted on F&I and Showroom