CHICAGO — named Tony Zolla as its new chief product officer. He will be responsible for defining the company’s product strategy for consumers and customers, as well as overseeing the development and launch of new products while guiding the innovation of existing properties, according to the company.

“Tony is a widely respected leader in digital commerce who will utilize his broad understanding of consumer and marketplace behavior, coupled with deep technology expertise, to drive our consumer-first approach at,” said Alex Vetter, CEO and president of “Tony’s excellent track record of leading product innovation and creating seamless experiences across web, mobile and retail store channels is aligned with our multi-channel approach and will enable to help consumers win throughout the car ownership lifecycle.”

Zolla brings 18 years of experience in building and leading high-performance organizations at top consumer brands, according to the company. His most recent role before joining was senior vice president of product and customer experience at Redbox.

Zolla holds a master’s degree in business administration and ecommerce technologies. He also holds a bachelor’s degree in information systems.

“ is an innovator in digital automotive marketing that continues to lead the industry as a valuable resource and influencer in the car shopping journey,” Zolla said. “I’m thrilled to be joining the team and look forward to delivering best-in-class experiences to consumers and customers that are both fun and engaging.”

Originally posted on F&I and Showroom