DEERFIELD BEACH, Fla. — Direct mail marketing provider Wilen Direct has launched Wilen Auto, a new division designed to serve automotive manufacturers and dealers with personalized direct mail programs.

The company’s director, Bill Sattree, said Wilen uses a combination of creativity, segmentation expertise, advanced manufacturing and on-demand print technology to help dealers and OEMs deliver a superior product, deeper data selection, and a powerful array of direct marketing programs with higher performing formats.

“The automotive industry needs a paradigm shift in how it approaches customer acquisition and retention in terms of direct marketing,” Sattree said. “Previous options for the automotive industry have been limited. Based on our research and direct marketing knowledge, we saw a real need for our expertise in the industry.”

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Originally posted on F&I and Showroom