ATLANTA –RMS Automotive and Manheim announced a new connection designed to provide dealers with early access to premium off-lease and off-program vehicles before they cross the auction block.
The new co-listing capability allows for all open sale vehicles listed on manufacturers’ digital sales platforms powered by RMS Automotive to be simultaneously offered on Manheim.com and OVE, Manheim’s 24/7 online wholesale marketplace.
“Co-listing allows us to continue building on the significant growth we’re currently experiencing in our digital channels,” said Ed Berkowitz, vice president of product management for Cox Automotive Inventory Solutions. “By offering manufacturers’ ‘open sale’ listings to the largest base of online buyers on OVE and Manheim.com, we can offer dealers exclusive early access to thousands of pre-auction vehicles that can’t be found anywhere else.”
Having opened its online remarketing channel to all dealers last summer, BMW Group Financial Services, NA LLC is the first commercial consignor to co-list its national inventory of off-lease vehicles under the new offering. With the solution, inventory found on BMWGroupDirect.com is now included in dealers’ Manheim.com and OVE search results. By clicking on one of these listings, Manheim and RMS Automotive use single sign-on authentication to seamlessly direct dealers to the consignor’s private label website where they can evaluate, bid on and purchase the vehicle.
“It’s a win-win situation for everyone,” Berkowitz said. “Buyers enjoy a greater selection of inventory from the industry’s largest digital wholesale marketplace and BMW strengthens its upstream remarketing efforts by turning inventory faster, which translates to lower depreciation and holding costs.”
Since launching in March, BMWGroupDirect.com has attracted more than 2,700 new users who have registered through the co-listing service, according to officials, nearly doubling the website’s registered dealer-base.
Originally posted on F&I and Showroom
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