ATLANTA — Manheim announced the opening of six new locations in Alabama, Georgia, Illinois, North Carolina, West Texas and Utah and confirmed the continued growth of its mobile auctions in new markets.
“Our local and mobile strategy meets the needs of independent and franchise dealers through multiple sales channels, giving clients choices to do business when and where it serves them best, “said Randy Beil, the company’s vice president of mobile and local.
The new, smaller, Manheim auction sites offer multi-consignor auctions as well as Simulcast, inspection and reconditioning services. Financing options through NextGear Capital and assurance packages through DealShield are also available.
Joey Huang of Great Lakes Auto Group, who has offered inventory at Manheim Cleveland since it opened last year, attributes these services, which are not available in local dealer-to-dealer sales, to wholesale business growth.
“As a consistent consignor, we have watched our sales climb. We are currently running about 50-60 cars every other week, which are mostly imported trade-ins under $7000,” said Huang. “The inclusion of Manheim’s condition reports on our listings has led to incredible in-lane and internet action.”
Manheim will hire full- and part-time staff to run these new one-to-four lane operations, making a positive impact on local economies through increased employment opportunities and visiting dealers’ spending in these markets when participating in sales. New Locations are:
- Manheim St. Louis Gateway, 1550 E State Route 15, Bellville, IL 62221
- Manheim West Texas, 614 E County Rd 7200, Lubbock, TX 79404
- Manheim Montgomery, 3711 Wetumpka Highway, Montgomery, AL 36117
- Manheim Lilburn, 313 Luxomni Rd, Lilburn, GA 30047
- Manheim American Fork, 221 S 500 E, American Fork, UT 84003
- Manheim Wilmington, 6220 Market St, Wilmington, NC 28405
“Our expansion decisions have been dealer-driven,” Beil said. “In many cases, clients collaborate with us to open facilities because they want an open, transparent marketplace that delivers better pricing and vehicle retention than typically available at traditional dealer-to-dealer sales, such as bid lot sales or dealer self-hosted lot auctions. In addition, through Simulcast and OVE, we are able to extend the buyer base and increase the sales percentage.”
Originally posted on F&I and Showroom