CHICAGO — Cars.com has unveiled an improved search experience for its users, streamlined its search results pages, enhanced its vehicle inventory pages, and expanded its suite of pricing tools with the launch of “Badging.” The new interface, updated search features and innovative shopping tools are designed for speed and personalization, enabling shoppers to quickly and easily find the right car for their needs.
“Our real-time behavioral data, and insights from nearly 20 years of consumer data enable us to deliver an experience that is defined by relevance for the user. Our goal is to help shoppers find the right car, at the right price, from the right dealership faster than ever,” said Tony Zolla, the company’s CPO. “Our best-in-class user experience brings us one step closer to realizing our mission of transforming the car shopping experience to be more rewarding, emotionally engaging and frictionless.”
The site’s advancements include improved search functionality and guided navigation, streamlined vehicle pages, smart filters, “Best Match” sorting and improved “Compare” pages.
“In addition to our intelligent search engine and efficient user experience, we continue to roll out new pricing tools so consumers are confident they’re paying a fair price and getting the best deal based on their needs,” said Zolla. “With our new Badging icons we wanted to provide more than just a standard price rating.
“By calling out specific vehicle attributes that may be impacting the price and weighing additional factors such as supply and demand, we are able to produce some of the most accurate pricing context on the market while helping consumers understand not just the ‘what,’ but the ‘why’ behind a price,” Zolla added. “This helps car shoppers, but it also enables local dealers to be more transparent with their customers, show value beyond price and, ultimately, close the deal quickly and efficiently.”
Originally posted on F&I and Showroom