SAN FRANCISCO — Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is billed as a rapidly expanding car-shopping marketplace with broad coverage of more than 4 million new and used vehicles for sale.
Based in Boston, iSeeCars aggregates all listings of new and used cars for sale onto one site, making it easier and much less time-consuming for consumers to find the best deals and save money. It leverages big data analytics powered by over 25 billion data points and uses proprietary algorithms to objectively analyze, score and rank millions of cars and tens of thousands of dealers, providing helpful insights and guidance to users to help find a good car at a good price from a trustworthy seller, all according to the announcement.
iSeeCars’ service caters to an in-market, low-funnel car shopping audience with unique tools such as its deal and price analysis that applies a mathematical approach to scoring and ranking the quality of cars, potential deals, and the dealers themselves. With this information consumers can make the right decision on the right vehicle without the hassle of gathering all the data points themselves, said Jumpstart CEO Nick Matarazzo.
“Jumpstart’s mission is focused on guiding the industry’s most qualified, engaged, in-market shoppers to the right car for them, and connecting our advertising partners to future prospects,” Matarazzo said. “Our advertising platforms, combined with the explosive growth in car shoppers leveraging iSeeCars and its unique data-driven offerings, will more closely connect consumers to the right research they need for their final purchase decisions.”
“We’re excited to be a part of the Jumpstart family of sites and to have access to some of the industry’s most innovative marketing programs available,” said Phong Ly, CEO and co-founder of iSeeCars. “Our data-driven approach to the shopping process has helped us solidify our footprint in the automotive marketplace, arming consumers with the right information they need to negotiate the best deal. Through our partnership with Jumpstart, we will be able to introduce and deliver deal transparency to a broader audience of car shoppers across the country.”
Originally posted on F&I and Showroom