ALBANY, N.Y. — Auto/Mate Dealership Systems announced the integration of its DMS with Kelley Blue Book Values, allowing Auto/Mate users to calculate the value of a vehicle without having to visit another website or utilize a separate application.
“The trade-in valuation process is one of consumers’ least favorite parts of buying a car,” said Mike Esposito, president and CEO of Auto/Mate. “Consumers trust Kelley Blue Book valuations, and being able to quickly assess that information allows salespeople to complete the sale faster and increase customer satisfaction.”
Kelley Blue Book Values for new vehicles include “Invoice,” “MSRP,” and “New Car Fair Purchase Price”; trade-in vehicles get “Typical Listing Price,” “Used Car Fair Purchase Price,” “Lending,” and “Auction.” Valuations can be accessed through the Desk/Mate and Vehicle Merchandising modules in the Auto/Mates Sales Suite.
“With the latest valuation information readily available, buyers and sellers can make the best possible vehicle decision,” said Damon Bennett, senior director of syndication for Kelley Blue Book. “Both parties come to the table with the same trusted information, helping facilitate the negotiation with ease, using data backed by more than 90 years of expertise.”
Originally posted on F&I and Showroom