Growth, costs, and talent are among the reasons fusionZONE, formerly headquartered in Southern California, has consolidated operations in Lakeland, Fla. 
 - Photo courtesy fusionZONE

Growth, costs, and talent are among the reasons fusionZONE, formerly headquartered in Southern California, has consolidated operations in Lakeland, Fla.

Photo courtesy fusionZONE

LAKELAND, Fla. — Dealer digital marketing provider fusionZONE Automotive announced a move into new offices in Lakeland, Fla., adding 8,000 square feet of space while consolidating operations.

Executives listed the 2018 acquisition of MotorWebs and its nearly 300 dealership clients, enhanced management and support functions, and the transition to a 24-hour onshore customer service line among the reasons for the move. The company has added 20 staff to the Lakeland office since the beginning of the year and is said to be actively recruiting customer service reps, graphic designers, and web developers.

“We have consolidated our operations in Lakeland as there is an attractive talent pool in Tampa, Orlando, and the I-4 corridor. I am very impressed by the level of talent coming out of local schools — especially Polk State College, from which we have acquired several excellent team members,” said fusionZONE President and CEO Ed Barton. “With a heavy East Coast dealer concentration, our Lakeland office puts us closer to this customer base so we can better serve them. The cost of doing business here also makes it very attractive.”

Originally posted on F&I and Showroom

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