For 16 years, the program has recognized the industry’s best vendors, suppliers, and finance partners. -

For 16 years, the program has recognized the industry’s best vendors, suppliers, and finance partners.

TORRANCE, Calif. – The publishers of Auto Dealer Today have announced the winners of the 2020 Dealers’ Choice Awards. For 16 years, the program has recognized the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 35-category online survey.

Congratulations to this year’s winners, your hard work and superior service has made a valuable impact on those you do business with.

Readers of Auto Dealer Today, F&I and Showroom and Agent Entrepreneur were asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.

“The votes are in and the industry has spoken,” said David Gesualdo, group publisher and editorial director of Bobit Business Media’s Dealer Group. “Congratulations to this year’s winners, your hard work and superior service has made a valuable impact on those you do business with.”

The winners of the 2020 Dealers’ Choice Awards are:

New Vehicle Leads:

  • Diamond: Dealer.com
  • Platinum: Cars.com
  • Gold: Autotrader

Used Vehicle Leads:

  • Diamond: Autotrader
  • Platinum: Cars.com
  • Gold: CarsDirect

Special Finance Leads:

  • Diamond: Auto Credit Express
  • Platinum: CarsDirect

Digital Marketing:

  • Diamond: Dealer.com
  • Platinum: Digital Air Strike
  • Gold: Elead

Digital Sales and F&I:

  • Diamond: AutoFi
  • Platinum: Darwin Automotive
  • Gold: Axiom

Website:

  • Diamond: Dealer.com
  • Platinum: eBizAutos
  • Gold: Dealer eProcess

Mobile Media:

  • Diamond: Dealer.com
  • Platinum: eBizAutos
  • Gold: Dealer Synergy

Social Media Management:

  • Diamond: Digital Air Strike
  • Platinum: Ally
  • Gold: Naked Lime

Reputation Management:

  • Diamond: Digital Air Strike
  • Platinum: Dominion Dealer Solutions
  • Gold: DMEautomotive

Direct Mail:

  • Diamond: ProMax
  • Platinum: Strategic Marketing
  • Gold: Action Integrated Marketing

Virtual BDC:

  • Diamond: Elead
  • Platinum: Dealer’s Greatest Assets
  • Gold: AllCall

Inventory Management:

  • Diamond: vAuto
  • Platinum: DealerSocket
  • Gold: MAX Digital

Hiring and Recruitment:

  • Diamond: GSFSGroup  
  • Platinum: AutoPeople
  • Gold: AutoCareersOnline

Sales Training:

  • Diamond: American Financial and Automotive Services
  • Platinum: Joe Verde Sales & Management Training
  • Gold: The Cardone Group

F&I Training:

  • Diamond: United Development Systems (UDS)
  • Platinum: American Financial and Automotive Services
  • Gold: GSFSGroup  

F&I Product Training:

  • Diamond: RoadVantage  
  • Platinum: American Financial and Automotive Services
  • Gold: JM&A

Special Finance Training:

  • Diamond: American Financial and Automotive Services
  • Platinum: DealerStrong
  • Gold: NCM Associates

Compliance Training:

  • Diamond: American Financial and Automotive Services
  • Platinum: United Development Systems (UDS)
  • Gold: Automotive Compliance Education/Mosaic Compliance Services

Service Training:

  • Diamond: American Financial and Automotive Services
  • Platinum: DealerPRO
  • Gold: The Cardone Group

Service Retention:

  • Diamond: Maximus Auto Group
  • Platinum: SAVY
  • Gold: Helion Technologies

F&I Products:

  • Diamond: RoadVantage  
  • Platinum: National Auto Care
  • Gold: ECP (Entire Car Protection)

Service Contract:

  • Diamond: CNA National
  • Platinum: AUL  Corp.
  • Gold: GSFSGroup  

Service Contract Reinsurance:

  • Diamond: CNA  National
  • Platinum: Portfolio  
  • Gold: SouthwestRe

F&I Desking Software:

  • Diamond: Dealertrack
  • Platinum: CDK Global
  • Gold: Reynolds and Reynolds

F&I Technology:

  • Diamond: Darwin Automotive
  • Platinum: The Impact Group
  • Gold: StoneEagle F&I

CRM:

  • Diamond: ProMax
  • Platinum: Elead
  • Gold: Reynolds and Reynolds

DMS:

  • Diamond: Dealertrack
  • Platinum: CDK Global
  • Gold: Reynolds and Reynolds

Data Mining:

  • Diamond: Elead
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert

Online Auction:

  • Diamond: Ally SmartAuction
  • Platinum: eBayMotors
  • Gold: Manheim

Traditional Auction:

  • Diamond: ADESA
  • Platinum: Manheim
  • Gold: America’s Auto Auction

Prime Captive Finance Company:

  • Diamond: GM Financial
  • Platinum: Ford Credit
  • Gold: TD Auto Finance

Prime Non-Captive Finance Company:

  • Diamond: Ally
  • Platinum: Capital One
  • Gold: Wells Fargo

Subprime Finance Company:

  • Diamond: Capital One
  • Platinum: Regional Acceptance
  • Gold: Credit Acceptance

Biweekly Payments:

  • Diamond: US Equity Advantage
  • Platinum: SMART Payment Plan
  • Gold: PriorityPay Plus

F&I Financing:

  • Diamond: PayLink
  • Platinum: Line\5
  • Gold: Universal Lenders
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