BURLINGTON, Vt. – As part of an ongoing effort to combat ad fraud, Dealer.com has been honored for the fourth consecutive year with a Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting online ad deception and increasing trust in the digital advertising industry. Dealer.com, a premier auto industry digital marketing solution, is the only automotive advertising company to attain this important certification from TAG.
At Dealer.com, we have an unwavering commitment to fight against fraudulent advertising activity and to safeguard maximum protection for our dealership partners.
Ad fraud is an increasing threat to dealership budgets, and with ever-growing consumer digital media consumption, protection against malicious online activity is more important than ever. Dealers continue to shift their advertising dollars away from linear TV into the digital advertising space, and surges in consumer use of connected TV provide even more opportunity for fraudsters who seek to benefit from the higher CPMs of video ads. This growth makes programmatic video a prime target for bots and other forms of fraud.
“At Dealer.com, we have an unwavering commitment to fight against fraudulent advertising activity and to safeguard maximum protection for our dealership partners,” said Heather Ellis, associate vice president Dealer Marketing Operations for Dealer.com. “Dealer.com’s advertising solution has been designed specifically for the automotive industry, and through ongoing efforts to improve our platform we continue to be the leader in taking a hard stance against ad fraud. The proof is in the data. From the moment our customers launch their first display campaigns with us, the fraud rate on their impressions can drop to a very low 1% or less.”
Since 2017, Dealer.com has utilized technology to identify and block fraudulent activity prior to purchasing impressions. To help ease the complexity of ad buying, Dealer.com works closely with dealers providing preventative solutions to monitor and help ensure their ad investments are reaching real consumers. Dealer.com customers are in control with the ability to analyze the full performance of their advertising campaigns and drive maximum demand for their inventory.
TAG launched its Certified Against Fraud Program in 2016 to combat invalid traffic in the digital advertising supply chain. TAG is dedicated to fighting against ad fraud, including ad tech giants like Google, Facebook and others. Companies that are shown to abide by the Certified Against Fraud Guidelines receive the Certified Against Fraud Seal. To learn more about TAG, visit https://www.tagtoday.net/certifications.
Originally posted on F&I and Showroom