Digital marketing offers huge potential rewards for dealerships. It allows you to reach more people with more personalized messages in a cost-effective way. Most importantly, it can help your dealership drive sales. But you can’t just push a button or write a check and expect customers to show up at your dealership. The art (and science) of automotive digital marketing —owning those moments that matter most—requires the right data, the right technology, and the right partner to bring it all together.
The Right Data
Data is the foundation of digital marketing. With the right data, you can deliver the right message, at the right time, to the right customers. You can own those moments that matter most to each customer. Without the right data, you’ll only get a partial understanding of your customers—an unfocused, incomplete picture of who they are and what they want.
As the only solution connected to first-party data from Cox Automotive, including Autotrader and Kelley Blue Book, Dealer.com gives you exclusive insights from 2 in 3 car buyers in the U.S.1 that means you can deliver personalized messages to more customers, transforming your digital marketing to cut through the clutter and deliver more impactful experiences.
The Right Innovation
Data and technology are two sides of the same digital marketing coin. You can have all the data in the world and know everything about every customer. But if you can’t harness that data using the right technology in real time and at scale, it is useless to your dealership.
With advanced technology and tools, you can master automotive digital marketing and maximize results. Consider a comprehensive marketing technology partner like Dealer.com, where you can combine a personalized, responsive website with other key marketing services like SEO and reputation management.
Dealer.com websites and digital marketing technology are always on, always vigilant, and always searching for new opportunities. It’s the technology that enables your data to deliver real results for your dealership.
The Right Partner
Yes, digital marketing is complex, and yes it can be expensive if you try to own every moment. But the right partner understands the evolution of digital marketing—where it has been and where it will be next. The right partner knows how to focus your marketing spend so you can focus on what you do best-selling more cars more profitably and delivering a superior dealership experience.
At Dealer.com, we don’t take a one-size-fits all approach to digital marketing. We work with your dealership to deliver better experiences to your customers, in part because we’re dedicated to building a strong relationship with you.
Our specialized experts work with you to coordinate your digital marketing efforts across channels to deliver results and make adjustments as needed. Instead of having to work with multiple vendors, you get the right combination of people and technology, all under one roof. Our expertise is your advantage, so you can own the marketing moments that matter for your customers.
You deserve better digital marketing. You deserve the right data, the right technology, and the right partner to help you engage customers with highly personalized, highly effective digital marketing.
The Dealer.com team is ready to help you start owning the moments that matter most. To get started, visit dealer.com/explore/dealership-advertising/
Source 1 2020 Cox Automotive Car Buyer Journey Study.