MIAMI – As data connectivity and orchestration becomes more prevalent in the automotive industry, it’s critical dealerships invest in the proper infrastructure to connect previously siloed data and create seamless customer experiences. “We believe that data connectivity and orchestration is the next big trend in automotive and we’ll only get there by working together as an industry to challenge out-dated data structures. For this future to be realized, vendors must be willing to create API-level integrations at no extra cost to the customer. This partnership with FUSE brings us one step closer to the modern tech alliance in automotive and we’re proud to be a part of the building blocks,” says Aharon Horwitz, CEO of AutoLeadStar.
The AutoLeadStar and FUSE API-level integration links together each of the company’s products to encourage more qualified lead conversions from competitive, VIN-specific offers based on a dealer’s inventory, pricing, rebates, incentives, residuals, etc. FUSE’s incentives are compliant, up-to-date, and automatically generated for the dealership so they don’t need to lift a finger. With this new integration, AutoLeadStar’s platform ingests the specials and generates a great user experience for shoppers from start to finish, from advertising, to website, to email, all from one source of real time truth.
“Shoppers want transparent payments, respect for their time and control of the process. AutoLeadStar and FUSE work together to deliver on this promise to provide a superior customer experience and increased customer engagement.” - says Alan Krutsch, Director of OEM & Industry Relations at FUSE.
Originally posted on P&A Magazine