Dealer Web Sites Gain Traction
Jason Ezell - With 52 percent of shoppers visiting dealership Web sites, dealership Web sites are now the second most visited sites by automotive Internet shoppers during their buying process ...
Jason Ezell - With 52 percent of shoppers visiting dealership Web sites, dealership Web sites are now the second most visited sites by automotive Internet shoppers during their buying process ...
Jason Ezell - Now that dial-up users are considered ancient and search engines can read Flash content, both major objections have been eliminated ...
Jason Ezell - ... of all the traffic (actual visitors) you get to your dealership Web site, 42 percent have not even decided whether to buy a new or pre-owned vehicle ...
Jason Ezell - ... 90 percent of everyone out there looking to buy a car goes online at some point to research that purchase, the Internet can give us the most accurate, current and specific facts about shopper trends ...
Jason Ezell - I’ll bet that even in these slower times, more leads come through your Web site than through your front door. I’ll also wager that there are, in most cases, far more people visiting or “driving by” your Web site than there are...
Jason Ezell - Because paid search ads show up only when someone has searched for a keyword relevant to your product, you only advertise to interested consumers ...
Jason Ezell - Your customers are interested in your dealership only because of their own needs. The only reason they want information about you is to make sure you will treat them right. Your goal should be to make them feel comfortable and cared for...
Jason Ezell - In business, the most successful product is one that is not easily copied. The commodity that consumers consider the most valuable, and hardest to come by, is good customer service...
Jason Ezell - Research from both J.D. Power and Associates and Jupiter Research reveals that customers are not particularly concerned with the absolute lowest price...
Jason Ezell - You likely have an "About Us" section of your Web site. Use it to include information about your dealership...
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