The Dealer’s Guide to Implementing a Digital Sales Experience

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"How do I implement an entirely digital car buying process?" That's the million-dollar question for dealers right now. When you're done with this guide, you'll have the answers. We tapped into the Cox Automotive network of industry experts to give dealer leadership teams a strong foundation for the future. In this guide, you'll learn how to:

• Shift your mindset and adapt to the digital sales model
• Lay the foundation for success
• Become more efficient and effective
• Measure what matters
• Execute the game plan with instructions and examples

By Cox Automotive