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How Data Drives the Customer Experience

How Data Drives the Customer Experience

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How Data Drives the Customer Experience

Car buying and selling trends are changing dramatically as a result of the Digital Age, and even more so as a result of the COVID-19 pandemic. With the majority of car shopping now taking place online, consumers are increasingly demanding better research tools and the opportunity to complete at least some steps of the purchasing process online. When you incorporate an online car purchasing solution into your sales plan, you have the opportunity to collect useful data points from any in-market customer who uses the tools. Inside your CRM or DMS, you can keep track of vehicles of interest, funding information, F&I product viewings, and train-in information.

Key takeaways:

  • Create compelling online shopping experiences
  • Learn what car shoppers really want online
  • How and why to leverage a virtual BDC
  • Integrating your service drive
  • Training tips for a high-performing sales team (plus 5 steps you can implement today for better performance)

By Elead