What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.
An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.
Subprime loan programs with automatic interest-rate reductions are great for both dealers and their customers, but could run afoul of TILA standards.
Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.
Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.