February 2014

Cover Story

Ladies' Night: Marketing to Females

Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.

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Objection Handling for Dealers

Objection Handling for Dealers

F&I pros are experts at handling objections, which might explain why many are resistant to change. Trainer explains how dealers and GMs can answer five common objections from the finance office.

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Give Yourself a Raise

Give Yourself a Raise

Dealers who meet or exceed industry benchmarks in fixed operations all subscribe to the same formula: The right people plus proper training equals record profits.

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What’s New?

What’s New?

Learn more about the latest products and services to reach the automotive retail and finance marketplace.

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Check Your DMS Bill

Check Your DMS Bill

Billing errors for dealership management systems are more common than you may think. Technology expert suggests you check your monthly invoice for erroneous charges related to hardware and software, annual increases and click fees.

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New Customs

Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.

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Who Can Take Your Place?

Who Can Take Your Place?

Succession planning requires dealers to re-evaluate their business, their successors’ qualifications and their own past decisions — both good and bad.

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No More Excuses

No More Excuses

Your customers are not to blame for your lack of back-end profit on subprime deals. It’s time to stop overselling your inventory and start producing.