Article

March 2014 Sales Pro: Steven Bishop

March 2014 Sales Pro: Steven Bishop

Steven Bishop was nearing the completion of a 24-year enlistment in the U.S. Air Force and looking for his next challenge. An active churchgoer, he was approached by a fellow parishioner who happened to be the mother of Roger Scholfield, owner of Scholfield Honda in Wichita, Kan. She said he had a “million-dollar smile” and suggested he try his hand at auto retail. He met Scholfield and, three days and a handshake later, he joined the team.

Article

Data Games

NADA 2014 brought the battles and brinksmanship over big data into sharp focus.

Article

Data Drives Profits

Data Drives Profits

Utilize your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts.

Article

Breaking New Ground

Breaking New Ground

Experts at this year’s NADA convention offered the inside scoop on the hottest dealer marketing channels for 2014.

Article

The Numbers Game

The Numbers Game

Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.

Article

Dealing With Eternal Life

Dealing With Eternal Life

The CFPB remains determined to put the squeeze on dealers, and there’s no sign of the agency going away. F&I trainer says it’s time to put your house in order before rate markup meets its maker.

Article

The Great A/B Experiment

The Great A/B Experiment

Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.

Article

What’s in Their Wallets?

Having customers swipe their own credit cards is one of several steps you can take to help...

Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.

Article

NADA 2014

NADA 2014

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

Article

NADA 2014

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

Article

Concept Cars

Concept Cars

Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?

Article

Who’s in Charge Here?

Who’s in Charge Here?

Veteran sales manager says dealers who demonstrated leadership during the Great Recession may have to re-establish themselves as the decision-makers at their stores.