Ali Ahmed and the sales team at Simpson Buick GMC have shortened the sales process and improved CSI by switching to a no-haggle pricing system. Having weighed the pros and cons, he believes fixed prices could soon become the preferred model for dealers nationwide.
Recent developments prove that, when the chips are down, nothing is sacred.
Consumer demand will force DMS technology to accommodate a fully online sales process.
The CFPB is employing a broad definition of the word ‘discrimination’ to put the squeeze on dealers, and the NADA has responded. Learn why one compliance expert believes both groups may have gone too far.
Create an effective online marketing campaign by targeting potential customers at different stages of the car-buying process.
The current political climate is unfriendly toward profitable dealerships and productive F&I departments. The best way to change the conversation is to remind the public that dealers are not just in it for themselves.
Data from dealers who are active in special finance yields guidance and several surprises.
Are you getting your share of the profitable BK market? Direct marketing expert lists the essentials of reaching these motivated, in-market buyers.
Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
These four concept cars were designed to push the boundaries of design, fuel efficiency and utility.
After a 10-year nap, Rip Van Cardealer awakens to a future in which dealer pricing, financing and reserve are a thing of the past.
Focusing on CSI scores leads dealers to forget that potential customers who are turned away from your store will never fill out a survey.