November 2014

Cover Story

The Big Shake-Up

Steve Fox refuses to settle for the status quo, and his restless spirit is driving leads, sales and service at Lithia Chrysler Jeep Dodge of Santa Rosa.

Article

Pick Up the Phone!

Pick Up the Phone!

Sales pros must be trained to return every phone call, even when there may be trouble on the other end.

Article

Dawn of the Compliance Age

Dawn of the Compliance Age

The Great Recession and sweeping regulatory changes created an environment in which only dealers who demand compliance in every aspect of their operations can survive.

Article

New Tools for Web Conversion

Exit intent technology can help dealers capture more leads from their websites by tracking the...

Before you increase your ad spend or invest in a new lead-generation program, consider three proven strategies for capturing more of your website traffic.

Article

We Are the 64%

New data proves that a significant number of potential special finance customers will purchase...

New data proves that nearly two-thirds of dealers who serve subprime customers are being outsold by their competitors. Escape the 64% club by committing to special finance and getting your entire team on board.

Article

High Visibility

Dealers have the ability and opportunity to redefine their image among U.S. consumers.