Steve Fox refuses to settle for the status quo, and his restless spirit is driving leads, sales and service at Lithia Chrysler Jeep Dodge of Santa Rosa.
Follow this advice to guarantee your business development center is doomed before it launches.
Searches initiated on phones and tablets will soon overtake desktop searches. Are you prepared to deliver a relevant experience to mobile users?
Sales pros must be trained to return every phone call, even when there may be trouble on the other end.
The Great Recession and sweeping regulatory changes created an environment in which only dealers who demand compliance in every aspect of their operations can survive.
Before you increase your ad spend or invest in a new lead-generation program, consider three proven strategies for capturing more of your website traffic.
In the service department, a sales-first mentality can only be achieved by crunching the right numbers and ensuring a thorough inspection is performed on every vehicle.
New data proves that nearly two-thirds of dealers who serve subprime customers are being outsold by their competitors. Escape the 64% club by committing to special finance and getting your entire team on board.
Dealers have the ability and opportunity to redefine their image among U.S. consumers.
A Missouri dealer was ordered to pay $1 million in punitive damages to a customer who sued for fraud.
F&I pros can use sympathy, efficiency and leadership to break down the barriers between themselves and the sales team.