December 2014

Cover Story

Lead Generator or Time Waster?

Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

Article

The 100% Rule

Your process for total compliance and F&I sales should be designed to meet a common goal.

Article

Detective Work

Photo: istockphoto.com/Vladimir Floyd

Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.