December 2014

Cover Story

Lead Generator or Time Waster?

Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.


The 100% Rule

Your process for total compliance and F&I sales should be designed to meet a common goal.


Detective Work

Photo: Floyd

Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.