Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.
With help from his father and other mentors, Justin Russell has blazed a path to Internet sales success at Legacy Ford of Pasco (Wash.).
A changing industry requires increased focus on customers and the factors that drive their buying habits.
Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.
GM says pressure from consumers and regulators will force sales pros to abandon their lifelong reliance on ‘closing’ tactics.
A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.
A District Court judge’s decision in a housing discrimination lawsuit could help derail the CFPB’s ongoing campaign against auto dealers.
A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.
New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.
Dealers who believe F&I should move to the front of the sales process should start with their websites.
An SF expert lists the most common mistakes dealers make during tax refund season and how to avoid them.
Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.