Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.
Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.
Tim Engle stepped out of early retirement and into a successful second career at McCafferty Hyundai.
If you’re going to advertise terms on loaner cars, you had better include disclosures as well.
Use the subtle and not-so-subtle emotional clues every customer divulges to get them excited about the vehicles and features you know they’ll love.
GSM offers pointed advice for selecting your compliance officer and putting them to work.
Low turnover and rock-solid policies for labor times and pricing help retain your valuable service customers.
Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.
For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.