August 2015

Cover Story

It Takes Two to Text

Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.

Article

A Day to Remember

Shift your focus away from sales and toward customer service to make buying a car at your...

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

Article

Second Act

Selection Specialist Tim Engle, left, stands with General Sales Manager Michael Strenge on the...

Tim Engle stepped out of early retirement and into a successful second career at McCafferty Hyundai.

Article

Duty Calls

GSM offers pointed advice for selecting your compliance officer and putting them to work.

Article

Can I Be Direct?

Can I Be Direct?

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

Article

Technical Issue

For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.