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Dealer’s Cars Become Wi-Fi Hotspots for Remote Learning

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NADA Show 2020 Education

Learn more about each type of learning session offered at this year’s show and how to navigate...

Learn more about each type of learning session offered at this year’s show and how to navigate the topics to get the most out of your weekend of education and networking.

Article

3 Gaps in Your Online Data Strategy

Increasingly sophisticated data-based marketing tools help ensure in-market car buyers make it...

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

Blog Post

Do I Really Need a BDC?

Can the sales department do the same work as the business development center?

Why do you have a business development center? Heard urges dealers debating whether to empower or disband their BDCs to consider whether its duties can be carried out by any other means.

Blog Post

Who Killed Cadillac?

Was Cadillac’s killer a lone gunman or part of a conspiracy?

Ziegler believes the decline of General Motors’ luxury division could have been prevented and might not be inescapable. But bringing Cadillac back from the dead would require a complete overhaul — and not just for the cars.