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Article

Leverage Your Factory’s Marketing Tools

Lexus used virtual reality, augmented reality, and other advanced digital marketing tools to...

Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.

Article

The Federales Are Watching

The Federales Are Watching

There is a palpable sense of relief among dealers at the end of the CFPB era, but the FTC, DOJ, and state attorneys general are actively taking up the once-feared bureau’s cause.

Blog Post

Self-Sabotage Will Ruin Your Career

Self-Sabotage Will Ruin Your Career

Too many dealers work hard to reach the heights of success and then come undone. GM offers a three-point plan for avoiding self-sabotage and maintaining the high income you’ve earned.

Blog Post

They Earned It

The winners of the 14th annual Dealers’ Choice Awards owe a debt of gratitude to the dealers and dealership professionals who took the time to vote them in and score them on the quality of their products and services.

Article

Save Our Summer Sale!

Save Our Summer Sale!

Heard has the five-step plan you need to salvage your slow summer sales season before the clock strikes midnight on Labor Day.

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Article

Dealer Principal as Big Brother

Dealer Principal as Big Brother

Dealers who undertake electronic surveillance of employees’ emails and phone calls must be aware of state consent requirements and tread carefully to avoid violating a maze of federal laws.

Blog Post

Stupid Is as Stupid Does

Photo courtesy Paramount Pictures

The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.