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Results: 16

BDC Spells Success at Mike Anderson Chevrolet

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

November 30, 2012

Training in the F&I Office

Auto Dealer Monthly editor Kimberly Long explains where dealerships should focus their F&I training efforts. From engaging the customer and creating interest to decreasing customer wait time, Kimberly points out the important parts of F&I training.

November 26, 2012

Strengths and Weaknesses of Inventory Management Processes

Kimberly Long, editor at Auto Dealer Monthly, discusses how to tackle your inventory management process to make your dealership successful. Kimberly compares different management techniques ranging from inventory management tools to use of technology to help your dealership maximize it's ROI.

October 26, 2012

Standardized, Centralized Used Vehicle Operations Pays Off For Morrie’s Automotive Group
Dealers Get Creative with Event Marketing

Dealers Get Creative with Event Marketing

From beach parties and singing contests to celebrities and exotic animals, anything goes when it comes to event marketing. Here's a look at three dealers who not only achieved good results with their events but also had a lot of fun in the process.

February 16, 2012

More Than Fun and Games at Charlotte Honda Volkswagen
Dealers Put Groupon to the Test in Fixed Operations
Pushing Inventory Around the Web

Pushing Inventory Around the Web

Kimberly Long - Pushing inventory out to multiple online destinations presents a unique set of challenges to a dealership’s resources. Accomplishing this task in house will often require a great deal of time, effort and manpower. So, what is the best way to handle online inventory management and how much help does a dealer need?

October 8, 2010

Online Inventory Pricing

Kimberly Long - What kinds of strategies are at work when it comes to pricing online inventory? In short, all kinds.

October 1, 2010

New Direction for Disenfranchised Dealers

Too many dealers have had to learn how to pick up and move on with their lives after getting a “Dear John” letter from their manufacturer(s) to which they had been loyal for decades. At first glance, it would seem the disenfranchised dealer has three options: close the doors, acquire another vehicle franchise or go it alone as an independent.

June 17, 2010

Stronger Customer Relationships Through Fixed Operations Marketing

Kimberly Long - The name Sonic Automotive is well-known to anyone in the industry, and with good reason. It is the third-largest automotive group in the country with 153 dealerships and more than 30 collision centers and a Fortune 300 company. Carrying more than 30 different vehicle brands, its reach stretches literally across the country, from California to the Carolinas.

February 11, 2010

The How and How Much of Online Advertising

Kimberly Long - Several years ago, any dealership that had an online strategy was looked upon as forward-thinking and cutting-edge. Today, however, the Internet has become an advertising staple for almost all dealers. Indeed, most in the industry now believe online advertising is an absolute necessity for success.

November 2, 2009

Dream Cars Credit Thrives with Purely Online Strategy

Kimberly Long - While most businesses have acknowledged the influence of the Internet on modern-day commerce and have embraced it as a powerful advertising medium, it’s still difficult for some auto dealers to imagine not keeping more conventional methods of television, radio and print as part of their advertising and marketing strategies.

October 29, 2009

Time is Money in Used Vehicle Operations

Kimberly Long - It’s no secret, with so many woes in the world of new car sales, dealers are focusing even more energy on areas like fixed ops and used vehicle sales. In many cases, with the loss of franchises, used vehicle sales have become matter of life and death for their dealerships ...

August 18, 2009

Compliance Headaches: Adverse Action and the “Red Flags” Rule

Kimberly Long - Compliance in general is an ongoing headache for dealers. Adverse action, in particular, is something many have been struggling to get a handle on for quite some time ... Compounding their worries, dealers will soon have to contend with...

September 23, 2008