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People, Process, Reviews

Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.

February 1, 2013

BDC Spells Success at Mike Anderson Chevrolet

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

November 30, 2012

Training in the F&I Office

Auto Dealer Monthly editor Kimberly Long explains where dealerships should focus their F&I training efforts. From engaging the customer and creating interest to decreasing customer wait time, Kimberly points out the important parts of F&I training.

November 26, 2012

Strengths and Weaknesses of Inventory Management Processes

Kimberly Long, editor at Auto Dealer Monthly, discusses how to tackle your inventory management process to make your dealership successful. Kimberly compares different management techniques ranging from inventory management tools to use of technology to help your dealership maximize it's ROI.

October 26, 2012

Express Auto Emphasizes the R in CRM

Express Auto Emphasizes the R in CRM

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

September 19, 2012

Finding the Right Balance in CRM at Germain BMW of Naples
Social Media Guidelines for Dealerships

Social Media Guidelines for Dealerships

Even if your dealership hasn't officially embraced it, social media is too big to ignore. Here's what you need to know to address the proper use of social media by both the dealership and individual employees and determine what your policies should be.

July 20, 2012

Fixed Ops Goes From Life Preserver to Profit Powerhouse at Lupient Chevrolet
Making Big Moves at Audi Dallas and Goodson Acura

Making Big Moves at Audi Dallas and Goodson Acura

Moving a dealership is certainly never easy, but it can be an even bigger problem to move it online. And, what happens when you also change the name of a dealership? Oscar Vanderkooij, IT director for Goodson Acura and Audi Dallas in Dallas, Texas, recently faced both of these situations.

May 23, 2012

New River Auto Mall’s Centralized BDC

New River Auto Mall’s Centralized BDC

In less than two years, New River Auto Mall has gone from not having a business development center to having a BDC that works over 1,300 leads each month and is responsible for between 30 and 50 percent of total dealership sales each month.

May 4, 2012

Capitol Auto Group Upgrades to Greener Pastures

Capitol Auto Group Upgrades to Greener Pastures

Many business owners don’t link the idea of environmentalism with cost-efficiency; instead they consider going green an expense, seldom looking at long-term savings. Capitol Auto Group is changing those ideas.

April 6, 2012

Standardized, Centralized Used Vehicle Operations Pays Off For Morrie’s Automotive Group
Dealers Get Creative with Event Marketing

Dealers Get Creative with Event Marketing

From beach parties and singing contests to celebrities and exotic animals, anything goes when it comes to event marketing. Here's a look at three dealers who not only achieved good results with their events but also had a lot of fun in the process.

February 16, 2012

More Than Fun and Games at Charlotte Honda Volkswagen