Data Mining: The Golden Opportunity You’re Ignoring
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
December 2, 2019
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
December 2, 2019
Why do you have a business development center? Heard urges dealers debating whether to empower or disband their BDCs to consider whether its duties can be carried out by any other means.
November 20, 2019
Business Development Director Danielle Klonecki explains how Dominion Dealer Solutions’ automotive data mining solution drives success for the BDC, the sales team, and the service drive at Central Florida’s Lakeland Automall. Click here to watch the video!
October 15, 2018
BDC expert Wendy Reeves will present ‘The ABCs of Success in the BDC’ and ‘Defining the Role & Duties of the Business Development Manager’ at this year’s Special Finance Conference.
July 25, 2017
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.
December 4, 2015
Look for these essential skills and abilities when choosing the person who will helm your business development center.
July 15, 2015
The dealership consultant and magazine columnist will kick off his seminar series in Uniondale, N.Y. on April 22. The one-day, two-seminar program is designed to help showroom and Internet/BDC professionals become more influential with customers and increase their sales production.
April 2, 2014
Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.
October 15, 2013
Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.
August 1, 2013
The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
June 26, 2013
Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.
June 13, 2013
Now that the economy has turned around, selling a dealership can be done with a lot more comfort. But dealers need to be smart before making any hasty decisions.
June 5, 2013
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
May 29, 2013
The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.
May 22, 2013
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
May 15, 2013