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Results: 106

By The Hundreds

Greg Goebel reflects on 100 issues of Auto Dealer Monthly, and recognizes his longstanding team of Harlene Doane and Anna Hildebrandt.

January 10, 2013

In Search of Silver Bullets

Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.

November 21, 2012

Structuring the Win-Win-Win Deal

Special finance expert Greg Goebel details how to structure a deal that maximizes the dealership's profit opportunity while still making winners of the customer and the finance company.

October 17, 2012

How a Helium Tank Could Help Your Special Finance Department

Perhaps the most important step in the special finance sales process is to identify the SF customer at the onset of the sale, before they are shown a vehicle. Special Finance Expert Greg Goebel offers details about this crucial process.

September 5, 2012

Are You Ready to Make the Commitment?

Are You Ready to Make the Commitment?

Success in special finance cannot be achieved without total commitment. Special Finance Expert Greg Goebel discusses three areas that can affect a dealer's level of commitment: capital, conflict and fear.

April 10, 2012

Excel in Credit Tiers 3 and 4

The toughest deals to put together are those for special finance customers in Credit Tiers 3 and 4. Special Finance Expert Greg Goebel discusses the importance of having the right inventory to make those deals work.

March 1, 2012

Make Sure Your SF Department Doesn’t Get Hosed

Special Finance Expert Greg Goebel explains how the concept of water through a hose can be an apt metaphor for a dealership’s SF business. He also details one dealer’s dilemma and explains how to fix it.

October 26, 2011