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Results: 11
4 Ways to Identify Motivated Car Shoppers

4 Ways to Identify Motivated Car Shoppers

Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.

January 27, 2020

3 Gaps in Your Online Data Strategy

3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

January 22, 2020

Talk Is Cheap — Unless It’s Personal

Talk Is Cheap — Unless It’s Personal

The next phase in digital marketing is intelligent messaging, an emerging technology that allows dealers to customize marketing efforts down to the individual buyer.

December 16, 2019

8 Ways Small Dealers Can Compete With Big Franchises
Data Mining: The Golden Opportunity You’re Ignoring
5 Reasons Your Dealership Belongs in the Cloud

5 Reasons Your Dealership Belongs in the Cloud

Where would you rather keep your valuable data and mission critical applications — in a rack of in-house servers or under the close watch of a tech giant’s team of experts?

November 27, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Why Dealership Staff Fear Digital Retailing (and What to Do About It)
Top 5 Ways to Increase Profitability Storewide

Top 5 Ways to Increase Profitability Storewide

The digital revolution is not only upon us, it’s the new normal. Expert lists the five strategies dealers are adopting to stay ahead of the technology curve, meet customers where they live, and maximize revenue in sales, F&I, and service.

September 9, 2019

Opinion: Stop Stocking Vehicles You Can’t Sell
Q&A: The Art and Science of Predictive Analytics

Q&A: The Art and Science of Predictive Analytics

Retail veteran turned tech executive Marco Schnabl explains why the latest sales and marketing technology is essentially an extension and enhancement of skills most sales professionals already possess.

July 10, 2019