Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the pitfalls of dealing with the general public.
May 19, 2020
As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
May 19, 2020
Data breaches are on the rise across all industries. So, what can you do to be prepared? Start with education and staying up to date with the most common methods used to gain access to a company’s systems.
May 13, 2020
An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.
May 12, 2020
Instead of simply asking, telling, or yelling at your team to get you what you need – show them why it matters, and what happens when you don’t have what you need when you need it.
May 6, 2020
Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.
May 6, 2020
The dynamics of the auto retail industry have dramatically shifted over the past few weeks. The good news here, is that while the backdrop has changed, many dealers still have the capability to work deals remotely.
May 4, 2020
What should hiring managers look for when they interview female candidates and how can they best support these superstars as they come on board?
April 30, 2020
When Tony Wanderon of National Auto Care decided to launch a relief fund for F&I professionals, it was a personal thank you to all that F&I professionals have done to take care of providers in the past.
April 29, 2020
GMs need to keep employees excited, not just present.
April 27, 2020
Digital retailing is a powerful lead channel to reach more shoppers and sell more cars – if you do it right. Remember that a successful strategy includes the right tools, promotions, processes, and support.
April 23, 2020
Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.
April 14, 2020
Ziegler cites his ability to change and evolve as the catalyst for who he is today. That is also your ability – to change direction, adapt, and create a new dealership model.
April 8, 2020
What does the future hold for our industry?
March 31, 2020
Dealerships are in a unique position to capitalize on the shift towards a future filled with electric vehicles by transforming the customer experience.
March 25, 2020