The presidential election cycle will create unique concerns for dealerships dealing with employees who wish to discuss politics at work, especially given our country’s politically and socially charged environment.
October 21, 2020
As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.
October 20, 2020
Understanding the importance of the in-store experience and how to make the customer feel as if they are part of a larger community or story will help your brand establish itself in the customer’s hearts and minds.
October 19, 2020
Whether businesses interact in person or virtually, they must do so in a safe and secure manner to retain customer trust and comply with applicable law.
October 14, 2020
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
October 14, 2020
With proper strategies in place, dealers can better leverage today’s advanced target-marketing resources to make the most of their holiday shopping incentives and offers this end-of-year season.
October 14, 2020
Creating an environment for contactless transactions expedites the current game of catch-up the industry faces and brings a new level of ease and simplicity to registration and title processing – for today and the future.
October 14, 2020
The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.
October 13, 2020
Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
October 12, 2020
It’s important now more than ever for dealerships to offer a variety of services to help their customers through these challenging times - particularly when they’re the go-to service provider.
October 12, 2020
For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!
October 6, 2020
Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
October 5, 2020
Portfolio has launched Portfolio Accelerate, a new web- and card-based spiff program for top-performing F&I professionals.
October 5, 2020
Improve your CSI scores and delight your customers every time they visit with the fresh Starbucks® coffee they know and love, ordered right from their smart phone.
October 1, 2020
Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
September 30, 2020