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CarHub.com Quiz Targets Super Bowl Viewers

CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.

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Paranoia or Real Danger?

The CFPB really is following you, and every mistake you make in the showroom and in your advertising can lead to an enforcement action.

Sold Calif. Dealership Leaves Customers With Worthless Lifetime Service Package

Customers who bought cars from Hooman Toyota of Long Beach are angry after losing the perks of an offer they paid into following the dealership's change of ownership, NBC 4 News reports.

Edmunds Launches Mobile-Optimized Ad Solution

Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.

The Dealer for the People

Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.

Calif. DMV Puts Tesla Motors on Notice

In response to the state dealer association’s claims that Tesla Motors is in violation of state and federal advertising laws, the state DMV issued a warning to electric vehicle makers about adhering to such laws.

Advertising Roulette

Failing to nominate a compliance officer is like betting against the regulatory house.

Capture, Conquest and Close

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.

Texas DMV Closes Case Against CarGurus

The enforcement division of the Texas DMV has closed its case against CarGurus after the vehicle-shopping site made revisions to its used-car advertisements. In April, the department threatened enforcement actions because of the way the site listed used vehicles for sale.

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FTC Announces Multi-Agency Crackdown on Dealership Fraud

The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.

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