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Data Mining: The Golden Opportunity You’re Ignoring

Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.

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Do I Really Need a BDC?

Why do you have a business development center? Heard urges dealers debating whether to empower or disband their BDCs to consider whether its duties can be carried out by any other means.

Dominion DealActivator Success Story

Business Development Director Danielle Klonecki explains how Dominion Dealer Solutions’ automotive data mining solution drives success for the BDC, the sales team, and the service drive at Central Florida’s Lakeland Automall. Click here to watch the video!

Wendy Reeves to Helm Two Sessions at Special Finance Conference

BDC expert Wendy Reeves will present ‘The ABCs of Success in the BDC’ and ‘Defining the Role & Duties of the Business Development Manager’ at this year’s Special Finance Conference.

Building an Online Empire

Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

How to Hire a BDC Manager

Look for these essential skills and abilities when choosing the person who will helm your business development center.

Cory Mosley Launches Sales Skills Seminar Series

The dealership consultant and magazine columnist will kick off his seminar series in Uniondale, N.Y. on April 22. The one-day, two-seminar program is designed to help showroom and Internet/BDC professionals become more influential with customers and increase their sales production.

Netting Online Shoppers

Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.

5 Ways To Maximize BDC Leads

Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.

Data-Driven Sales

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.