Digital Air Strike will integrate its survey technology with MerchantCircle's listings and reviews platform, allowing dealers to provide an easier, more automated method for posting customer reviews.
Beginning this month, DealerRater reviews and ratings will be featured on AutoTrader.com's dealer profile pages.
The web application helps dealership employees easily snap and share customer photos via email at vehicle delivery. Officials with DealerRater said the app can increase the likelihood of customers leaving a review by 50%.
The integration allows a dealership’s DMS to trigger a customer survey and seamless feed that feedback to Edmunds.com.
The alliance will integrate DealerRater’s customer ratings and reviews of car dealerships with J.D. Power’s customer satisfaction insights via the firm’s customer experience management platform.
Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
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