The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.
DMEautomotive has added Mobile Loyalty to its new Drive Connect mobile app, allowing customers to track their reward points earned for dollars spent on sales and service at the dealership.
New research from DMEautomotive shows that customers who download a dealership’s mobile app are much more likely to visit the service department. Six months after downloading the app, user visits increased by 25%.
The partnership will integrate DMEautomotive’s call center services and mobile app directly into the DealerSocket CRM system, providing secure connectivity for DealerSocket users.
DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons.
The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
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