As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
Video chat and CoBrowse, powered by LivePerson, to Help dealers to replicate in-store buying experience from home.
Dealer.com and Cartender have teamed up to offer auto dealers digital video ads designed to drive more sales by highlighting incentives, vehicle imagery, and branding.
General Motors’ Website Choice Program now includes Dealer.com, which offers dealer websites as well a range of digital marketing solutions.
Dealer.com has officially launched its new dealer-facing digital storefront, adding ‘strong points of interaction’ designed to capture and engage car buyers shopping online.
AudioEye is now a premier partner for digital accessibility for dealer website provider Dealer.com.
Co-founded by Dealer.com founder Mike Lane, Fluency is a business-to-business ad platform provider for industry-focused digital advertising and marketing agencies.
Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.
Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.
Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
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