In today’s dealership environment, strong data is the play. But keep in mind, it’s not just technology, it’s about the dealership experience.
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
Video is a great way to reach customers to communicate how they want to receive their vehicles.
By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.
New advertising delivers hyper-targeted video ads in the age of “cord-cutting” and internet TV.
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.
As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.