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Edmunds Announces Four Executive Hires

Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.

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Millennials Prefer Leasing, Edmunds Finds

Millennial car buyers are leasing vehicles at a higher rate than the overall car-buying population, according to analysis from Edmunds.com.

Edmunds Opens Registration for Used+ Program

Edmunds.com has opened registration for its Used+ used-car sales program, which offers shoppers a vehicle-protection plan and a $200 gas card. Asked if the program might lead Edmunds into F&I product sales, a spokesperson said '... It is an option we would be open to exploring.'

Edmunds Updates App with Messaging Platform

Edmunds.com updated its mobile app with a new feature that allows shoppers to send text messages to dealers.

CPO Sales Reach Record High in 2014

Sales of certified pre-owned vehicles hit an all-time high of 2.3 million units sold in 2014, according to the latest Used Vehicle Market Report from Edmunds.com.

Mercedes-Benz, BMW See Boost from Super Bowl Ads, Edmunds Reports

Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.

Edmunds Buys Dealer Texting Startup

Edmunds.com has acquired mobile startup CarCode, a service that lets customers and dealers engage in one-on-one text messaging. It is the first acquisition for the online car-shopping website.

Edmunds Pulls Ad Campaign, Says It ‘Missed the Mark’

Edmunds pulled an online ad campaign last week for its Price Promise program after dealers complained it portrayed them as ‘bad guys’ in the car-shopping process.

GoMoto Appoints Former Edmunds CEO to Advisory Board

The startup has appointed former Edmunds CEO Jeremy Anwyl to its advisory board. It also completed a round of seed financing that will help it increase its dealer count.

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Digital Air Strike Integrates With Edmunds

The integration allows a dealership’s DMS to trigger a customer survey and seamless feed that feedback to Edmunds.com.

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