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Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

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How to Grow Sales Through Facebook Ads

Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.

Pick One Goal for Facebook Ads

Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.

Gubagoo Adds Facebook Integration

Gubagoo has announced that its dealer solutions are now fully integrated with Facebook Messenger, allowing Facebook users to chat with dealerships just like they would with friends.

Get More Out of Facebook

Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.

Instagram Announces Extensive Rollout of Ad Capabilities

Instagram advertising can now be deployed by companies across 30 countries, with worldwide availability expected by the end of the month, the social media site announced.

FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

Online Marketing: On the Brink of Innovation

Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.