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Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

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Facebook Is the Social Network of Choice for Gen Xers, eMarketer Reports

Often overlooked, the Gen X demographic is still important for digital marketers, eMarketer finds.

Multichannel Marketing Boosts Sales at Auburn Volkswagen

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Stik'in It to Fake Reviews

Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.

5M Facebook Fans Design New Porsche

Porsche unveiled its new 911 Cabrera 4S this week to celebrate the carmaker’s 50th anniversary. It’s a vehicle dreamed up by fans of the automaker’s Facebook page.

Cracking The Code

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Clay Nissan Settles $1.5M Defamation Suit

The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.

Like vs. Plus

Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.

Social Media for Skeptics

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

Selling to Millennials

Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.